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Until now, the challenge of every casino has been to identify high-value non-carded players and differentiate the most valuable players in real-time. One of the main questions that casino marketing staff is faced with is how to reward anonymous players? PromoNet® system provides the answer. This intelligent couponing solution identifies valuable patrons, targets both carded and non-carded players and links promotions to game-play.
The PromoNet solution is the only promotional couponing solution currently available on the global casino market that rewards players for their actual play behaviour. All assumptions and guesswork by floor staff has been replaced by consistent and automatic couponing based on real-time data. As the PromoNet solution is stand-alone there is no need to integrate to the Player Tracking Database or Accounting System – so it’s easy to install and realise the benefits of promotional couponing straight away.
The PromoNet solution offers many different triggers that initiate the print of a ticket once the threshold of a particular trigger or a combination of triggers has been hit. Triggers include e.g. time on device, amount wagered, amount won and lost in a session, max bet percentage, number of games played and others, all of them based on real-time play metrics. Other settings include days of the week, time of day, the duration of the promotion, expiry dates and redemption dates for the promotional tickets enabling casinos to offer bounce-back promotions to get players to repeat visit or extend their stay. Any Electronic Gaming Machines, including Video Roulette Terminals which have a spare SAS port, can be connected to the PromoNet system without any integration effort by the operator or the machine manufacturers.
Developing and managing a promotional campaign in the PromoNet system is really easy. The software offers a Design Studio with which the marketing staff can design the promotional tickets with a few clicks. By adding graphics, text and logos into the pre-defined space, the marketing people can customize the tickets exactly according to the Corporate Identity of the casino or to the promotion they have in mind. They can then select the triggers and conditions which will launch the printing of the ticket.
PromoNet couponing solution offers hundreds of possibilities to a casino’s marketing department to enhance the players experience in the casino property. From rewarding anonymous players to promoting specific games or banks of slot machines, from interacting with carded players to Intra-resort incentives – the PromoNet system is the right solution for any casino that wants to identify and reward its most valuable players, whether they belong to a Players’ Club or not!
Approved by the Nevada Gaming Commission Board, GLi and BMM, the PromoNet solution is now ready for installation in Europe.