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'Best New Concept Interior Design For A Leisure Facility' Is the full name of the prestigious award that has been given for the design of the unique family entertainment center TEKZONE located in Avenues Mall, in Kuwait City.
The award was one out of 22 awarded during the MENALAC Awards Gala 2020, taking place online yesterday. TEKZONE was the final winner out of 4 nominees (and several hundred FEC's) in the MENA region.
KCC's CEO Yannick Maes: "The theme and atmosphere of the project is extremely adaptable and can be changed in the blink of an eye. One moment you are exploring an underwater reef while seconds later you are in the center of a jungle. This has been accomplished by using projection and over 100 LED screens with overflowing content creating a unique vivid world. Like this, every visit brings a new experience!"
"After our design award for the Smurfs Theme Park in Shanghai, 3 weeks ago, it's great to receive this design award in another part of the globe. It shows the versatility of KCC Entertainment Design and ability to adapt our design approach to the local market (and the competition)." says CEO Yannick Maes.
Changing theming and atmosphere
Next to the dynamic environment TEKZONE is also the pioneer in 'gamifying' the visitors experience. Through a newly developed system, visitors can interact with almost all attractions, making their visit more immersive and personalized. Through those interactions the visitors' "avatar" collects points and level ups. And... redeem awards!
"This approach has led to an incredible increase in returning visitors. We expected this when creating the concept and designing the location, but not on this magnitude." dixit Yannick.
"KCC was the design & build partner for Alshaya for this first TEKZONE and we like to congratulate the Alshaya team as well. We had an amazing cooperation which is now continued in 2 new locations of TEKZONE opening doors in 2021".
In addition more than 8 other entertainment projects designed (and realized) by KCC Entertainment Design will open doors in the next 12 months on several locations worldwide.