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Innovative Technology have announced the promotion of Tony Morrison to Group Sales Director heading up the organisation’s global sales and commercial activities. He joined Innovative Technology in 2012 as Sales Director for the Retail & Kiosk sectors and became Group Sales Director this month.  Tony has a wealth of international sales experience in the cash handling industry, gained across a range of sectors and territories. 

Commenting ITL’s Group Managing Director Peter Dunlop said, “Tony will be responsible for expanding our global reach across all verticals including gaming, amusement and vending (GAV) and retail, banking and kiosk (RBK) industries.  He will also research emerging markets to extend Innovative’s product range internationally.  Building relationships, predicting and understanding key customer trends will also be an integral part of Tony’s new position and well as developing key growth strategies and action plans.” 

Tony commented, “I am obviously delighted to be promoted to such a prominent role within the company and thankful to David, our Chairman, and Peter for presenting me with the opportunity. I have worked as part of a very strong team since joining ITL some seven years ago and am grateful to my colleagues and co-workers for all the help, support and respect that has been given to me. The business has shown some incredible growth over recent years and with the help of our very loyal and expanding customer base, my goal is to push on further and build upon all the good work that has been done previously.”

Peter added, “Tony has been in the industry for an impressive 27 years now and since he joined ITL in 2012 our organisation has grown significantly. He has extensive sales experience across a wide range of sectors and industries and is well positioned to move ITL forward even further both strategically and commercially.  I am looking forward to working with Tony during this exciting, changing time in our industry to ensure we continue to deliver products that our customers need and want.” 

Tony concluded, “I am just a small part in this very exciting business whose core strength is built around its committed people and its innovative products. We will continue to strengthen our brand, innovate and develop best in class value for money products to achieve our common goal. I am very confident that we will once again show significant business growth over the coming years and I’m excited to be part of such a forward-thinking dynamic company.”

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